In my very humble opinion, we should stop talking about “wedding styles” and stop trying to put labels on things. After all, what one person might call classic, another might call fine art. Or what one might describe as editorial could be seen by someone else as fashion-driven.
Instead of contemplating what “style” you’re looking for, I’d encourage you to take a different approach.
Rethinking the Word “Style”
Rather than focusing on labels, we should be teaching people how to look at photography—to assess with their eyes, not words—what they’re drawn to and what feels right for them.
Start by asking yourself what’s most important to you:
- Do you want someone who will focus on documenting your friends, family, and the energy of the day?
- Or do you want someone who will highlight fashion, details, and compose jaw-dropping portraits?
Once you know what matters most, start reviewing photographers whose work aligns with that focus.
How to Spot a Photographer’s True Focus
Tip: how someone curates their Instagram feed tells you a lot about their priorities. Do they share mostly heartfelt, candid moments centered on people? Or do you see a strong emphasis on design, details, and fashion?
Neither is right or wrong—it’s just about fit.
What to Look for in Full Galleries
Once you’ve narrowed down your list of photographers, email to ask for pricing and availability. If they’re free and within your range, request a review of a few full galleries. When you do, pay attention to a few key things:
- Consistency: Do they maintain a similar color treatment and aesthetic from wedding to wedding?
- Lighting versatility: How do they handle different conditions? Look for galleries that reflect your setting (city, outdoor, tented, etc.).
- Storytelling from start to finish: How does the work feel across the entire day? Getting-ready moments, ceremony, reception—each should carry the same strength and cohesion.
In the end, it’s less about choosing a “style” and more about choosing a photographer whose perspective, priorities, and creative instincts align with yours.
